Find your next content opportunities

Surface exactly what to create or improve next — pulled from your data and ranked by impact.

Knowing what to work on next is half the battle. Opportunities continuously scans multiple sources — your Search Console data, competitors, decaying content, the news, and more — and turns them into a ranked list of things to create or improve, sorted by how much impact they'll have.

What you'll need

A connected site. Connecting Google Search Console gives Opportunities its richest source.

Steps

Open Opportunities

In the left sidebar under Discovery, select Opportunities. The Discovery view shows your opportunity report and where the ideas come from — each source (GSC, Competitor, Content decay, News, Programmatic, Site keywords) reports how many active opportunities it found and whether it's healthy.

The Opportunities discovery view listing the sources and their health

Focus by impact

Switch between the Quick Wins, Growth, and Strategic tabs to sort opportunities by effort-to-impact. Start with Quick Wins — high-impact, low-effort improvements you can ship fast.

The Quick Wins tab showing high-impact, low-effort opportunities

Filter to what matters

Narrow the list by impact and source, and toggle Show dismissed to revisit ones you've set aside. Use this to cut a large list down to the handful worth doing this week.

Act on an opportunity

Open an opportunity, review its evidence, then select Claim this topic. An article topic opens its matching Article Brief. A topic cluster opens Queue with that topic selected and its existing plan and linked spokes visible. Claiming the same topic again reopens the saved brief or active plan.

Claiming is free. Article approval, writing, and publishing keep their own permission and credit requirements. If the destination cannot open, use the visible retry action; an existing plan may already have been saved.

Re-scan for fresh ideas

Select Re-scan opportunities whenever you want an updated pass — for example after publishing a batch of content or connecting a new source.

Re-scanning runs the discovery sources again and consumes credits, so run it when you actually want fresh results rather than on every visit.