Learn SEO that ranks in AI search.
Free, structured courses on classic SEO and AI-search (GEO/AEO) — with a shareable certificate. One flagship course is live now; the rest of the catalog is rolling out, built by SEO operators who run live campaigns.
AI Visibility & GEO 101
The flagship course. Learn how ChatGPT, Google AI Overviews, Gemini, Google AI Mode, and Microsoft Copilot choose the sources they cite — and the concrete steps to get your brand into those answers. Built from the same playbook our team runs on live campaigns.
1 · Why AI search changed the game
An estimated 800M+ people use ChatGPT every week (OpenAI, 2025) and roughly 60% of searches now end without a click (SparkToro, 2024). When an AI engine answers in prose, only the cited sources get seen — being on page 1 of Google is no longer enough.
2 · How engines choose what to cite
ChatGPT, Google AI Overviews, Gemini, Google AI Mode, and Microsoft Copilot favour content with clear definitions, direct answers, structured data, and third-party validation (Reddit, G2, Wikipedia). These directions are consistent with the Princeton GEO study (ACM KDD 2024).
3 · The 5 crawlers you must let in
Googlebot, GPTBot, ClaudeBot, PerplexityBot, and GeminiBot are the crawlers that feed AI answers. We walk through robots.txt — advisory, not enforcement — and an llms.txt file (5–15 sections, ~60-word summaries) so the right bots can find and parse your content.
4 · Writing a citable page
Lead with a one-paragraph direct answer, add explicit definitions, layer FAQPage and HowTo schema, and back claims with sources. We rewrite a real page live and show how SearchChamp's AI Content Editor scores it for both ranking and citation signals.
5 · Measuring AI visibility
Track citation rate, sentiment, and competitive overlap across the AI answer engines (ChatGPT, Google AI Overviews, Gemini, Google AI Mode, and Microsoft Copilot) on every plan, and a prompt library sized to your plan, benchmarked against competitors. We set up a prompt set in SearchChamp's AI Visibility tracker and read the first results together.
6 · Your 30-day GEO plan
A prioritised checklist: fix crawler access, publish or rewrite three citable pages, ship llms.txt and schema, then re-measure. Pass the final quiz (80%) to earn your shareable SearchChamp Academy certificate.
Free with a free SearchChamp account · first lesson without sign-in
Free courses. Real certificates. Practical SEO.
Every course is built by SEO operators — not content writers. AI Visibility & GEO 101 is live today; the rest are marked “Soon” and ship as they’re finished. We never label a course Live before its lessons and quiz are published.
AI Visibility & GEO 101
LiveHow ChatGPT, Gemini, and Google AI Overviews pick the sources they cite — and the concrete steps to get your brand into those answers. The flagship course, live now.
SEO 101: How Search Engines Work
SoonCrawling, indexing, and ranking explained without the jargon. The foundation every SEO needs before touching a single keyword.
Keyword Research Fundamentals
SoonVolume, difficulty, intent, and AI Overview presence — what they mean and how to use them to choose keywords worth targeting.
On-Page SEO Essentials
SoonTitle tags, meta descriptions, H-tag structure, internal links, and schema markup. The complete on-page checklist.
Technical SEO Deep Dive
SoonCore Web Vitals, crawl budget, JavaScript rendering, hreflang, and site architecture. For SEOs who want to go beyond the basics.
Content SEO for Writers
SoonHow to write content that ranks and gets cited by AI engines. NLP topic coverage, readability, and citation-optimized structure.
Link Building 2026
SoonWhat works today — digital PR, content-led links, and community authority building. What's dead: private blog networks, paid links.
Local SEO Playbook
SoonGoogle Business Profile, local citations, review strategy, and map-pack optimization. Built for local businesses and agencies.
AI Search Optimization (GEO) Masterclass
SoonThe full-depth follow-up to GEO 101. How the engines weight sources, llms.txt and schema in practice, and a citation playbook you can run end to end.
Ranking in ChatGPT, Gemini & AI Overviews
SoonHands-on tactics: entity building, llms.txt, FAQ and HowTo schema, Reddit and forum strategy, PR citation playbook.
Schema Markup for AI Citations
SoonEvery schema type that aids AI citation — FAQPage, HowTo, Product, Article, Organization, SpeakableSpecification. With real JSON-LD examples.
Productizing SEO Services
SoonPackage your SEO expertise into recurring retainers clients renew. Pricing, scope, deliverables, and client communication frameworks.
Selling AI Search to Clients
SoonHow to explain GEO and AI visibility to non-technical clients, justify the budget, and demonstrate ROI. Pitch decks included.
Complete a course. Get certified. Share on LinkedIn.
Finish a course and pass the final quiz (80% passing score) to earn your SearchChamp Academy certificate. Certificates are hosted at atlio.ai/cert/[id] with a one-click LinkedIn share and a downloadable PDF — proof of practical SEO skills you can add to your profile and CV.
Not sure where to start? Follow a pathway.
Beginner SEO Path
Start from zero and build a solid foundation.
- SEO 101
- Keyword Research
- On-Page SEO
- Content SEO
~8 hours total
GEO / AI Search Path
Get cited in AI answers — start with the live GEO 101 flagship.
- AI Visibility & GEO 101
- Schema Markup for AI Citations
- GEO Masterclass
- Ranking in ChatGPT & AI Overviews
~12 hours total
Agency Owner Path
Built for agency owners who need to sell and scale.
- Productizing SEO
- Selling AI Search
- Local SEO
- Content SEO
~8 hours total
Common questions about SearchChamp Academy
Yes — every course is free with a free SearchChamp account. No paywall, no paid tier required. Creating an account takes about 30 seconds, and the first lesson of each course is viewable without logging in.
AI Visibility & GEO 101 is live now — six lessons with a sample outline you can read on this page. The rest of the catalog is marked "Soon" and is rolling out course by course. We only label a course Live when its lessons and quiz are published.
A free SearchChamp account is required from lesson 2 onwards. The first lesson of every course is accessible without logging in, so you can preview the material before committing.
Individual courses range from about 1 to 4 hours depending on depth. The GEO 101 flagship is roughly 90 minutes. Full learning pathways take 8 to 12 hours in total; most learners finish one course per week.
Yes. Finish a course and pass the final quiz (80% passing score) to earn an SearchChamp Academy certificate. Certificates are hosted at atlio.ai/cert/[id] with a one-click LinkedIn share, and you can download a PDF with your name, the course title, and the completion date.
SearchChamp Academy certificates are not formally accredited by a government body. They are a practical proof of completion you can add to your LinkedIn profile, portfolio, or CV — the value is the skills you build, verifiable from the public certificate page.
Arabic courses are planned for a later phase, starting with the foundation SEO curriculum. English is fully supported today.
Start with AI Visibility & GEO 101 — free, today.
Create a free SearchChamp account and start AI Visibility & GEO 101 in under a minute. No paywall, certificate included.