Terms of Service

1. Acceptance of terms

In plain terms: use SearchChamp lawfully, review AI outputs, and pay the price you agree at checkout. Subscriptions renew until cancelled. Eligible Starter subscriptions may receive a 7-day trial; the actual trial end and first charge are shown at checkout. Your paid subscription term is protected from provider-initiated price changes and material reductions, as explained in sections 9 and 10. Mandatory consumer rights apply despite any restriction elsewhere in these Terms.

These Terms of Service (“Terms”) govern new SearchChamp subscriptions supplied by ATLIO INFORMATION TECHNOLOGY L.L.C S.O.C (“we”, “us”, “our”), a Dubai mainland single-owner limited liability company, licence 1594473 issued by Dubai DET/DED. Our parent company is ATLIO LIMITED, registered in New Zealand. Corporate parenthood does not itself mean that the parent receives or processes customer data. Our registered address and contact details are in section 19. These Terms apply to the individual or organisation accepting them. The Privacy Policy and Cookie Policy explain processing and choices; reading them is not consent to optional processing. The DPA applies where we process personal data on your behalf. This draft does not retrospectively replace an existing contracting party or accepted agreement.

If you are accepting these Terms on behalf of an organisation, you represent and warrant that you have authority to bind that organisation and that the organisation agrees to be bound by these Terms.

2. Eligibility

You must be at least 18 years of age to use the Service. Individuals may subscribe for personal, business or professional use. Consumer protections apply where the law treats you as a consumer. By using the Service, you represent that:

• You are at least 18 years old;
• You have the legal capacity to enter into binding contracts in your jurisdiction;
• Your use of the Service does not violate any applicable laws or regulations;
• You are not located in a country subject to a New Zealand, UAE, or international trade embargo.

3. Account registration

To access the Service you must create an account using a valid email address. You agree to:

• Provide accurate, complete, and current registration information;
• Maintain the security of your password and not share your credentials with any third party;
• Notify us immediately at security@searchchamp.com if you suspect unauthorised access to your account;
• Accept responsibility for all activity that occurs under your account, including activity by team members you invite within your plan’s seat limits.

We may refuse registration for lawful eligibility, security or abuse-prevention reasons. Suspension and termination are subject to section 12 and mandatory consumer rights.

4. Licence to use the service

Subject to your compliance with these Terms and timely payment of applicable fees, SearchChamp grants you a limited, non-exclusive, non-transferable, revocable licence to access and use the Service for your personal or internal business purposes. This includes using the Service to provide SEO and content services to your own clients, within the site and seat limits of your plan.

This licence does not include the right to:

• Sublicense, sell, resell, transfer, assign, or otherwise commercially exploit the Service itself, except with our prior written agreement;
• Modify, adapt, translate, or create derivative works of the Service;
• Reverse-engineer, decompile, disassemble, or otherwise attempt to derive the source code of the Service;
• Access the Service in order to build a competing product or service, or copy its features or user interface;
• Remove or alter any proprietary notices or labels on the Service.

5. Free public tools

We offer a set of free SEO tools on our public website that can be used without creating an account. When you request a report from a free tool, the result is delivered to the email address you submit, and the data handling described in our Privacy Policy applies. Free-tool submissions are screened by abuse-prevention technology.

Free tools are provided as a courtesy: we may modify, rate-limit, or withdraw them at any time without notice, and the acceptable-use rules in section 6 apply to them in full.

6. Prohibited use

You agree not to use the Service to:

• Violate any applicable laws or regulations, including data-protection laws;
• Upload, transmit, or distribute malware, viruses, or other harmful code;
• Circumvent rate limits, usage allowances, credit restrictions, or any technical measures we implement;
• Scrape, crawl, or otherwise extract data from the Service in an automated manner beyond the functionality we provide, or resell data obtained from the Service as a standalone product;
• Send unsolicited bulk email or messages that violate applicable anti-spam or electronic-marketing laws. Outreach messages sent through the Service are sent at your direction: you are the sender, and you are responsible for their content and lawful basis;
• Generate or distribute harmful, misleading, or defamatory content;
• Impersonate any person or entity or misrepresent your affiliation with any person or entity;
• Interfere with or disrupt the integrity or performance of the Service or third-party data therein;
• Attempt to gain unauthorised access to any portion of the Service or its related systems.

7. User content and AI outputs

Your content: you retain all intellectual property rights in the content, keywords, URLs, and data you submit to the Service (“User Content”). By submitting User Content, you grant SearchChamp a limited licence to process it solely to provide the Service. We do not train our own models on your content. Provider processing and retention are described in our Privacy Policy.

AI-generated outputs: as between you and us, you may use outputs generated for you. To the extent we hold transferable rights in those outputs, we assign them to you. This does not guarantee that an output attracts copyright, is exclusive, or is free of third-party rights.

Nature of AI outputs: AI outputs are produced by machine-learning models. They may be inaccurate, incomplete, or outdated, and similar or identical outputs may be generated for other users in response to similar inputs. SearchChamp does not review AI outputs for accuracy, completeness, or legal compliance before delivery.

Your responsibility: you are solely responsible for reviewing AI-generated content before relying on or publishing it, and for ensuring that your use of it complies with applicable laws, does not infringe third-party intellectual property rights, and meets the quality standards appropriate for publication.

8. Connected services and integrations

The Service lets you connect third-party accounts and platforms, such as Google Search Console, Google Analytics 4, Google Ads, Google Tag Manager, WordPress, Shopify, an email account for outreach, Slack, and Cloudflare. When you connect a service:

• You represent that you are authorised to grant us the access you configure, and, where you connect a website, that you are authorised to access, read, and modify that website;
• Your use of the connected service remains governed by that provider’s own terms, and you are responsible for complying with them;
• You can disconnect the integration or revoke its credentials at any time, in the app or at the provider;
• We are not responsible for the acts, omissions, availability, or data of third-party services, and we may modify or suspend an integration if the provider changes or withdraws the underlying access.

Where you approve actions that change your connected site or account, including actions you schedule or configure to run automatically, those changes are made on your instructions, and you are responsible for reviewing their results. SearchChamp is not liable for changes made to your site by AI agents that you have explicitly approved or configured.

9. Payment and billing

Plans and pricing: current plan pricing is published at /pricing. All prices are in US dollars unless stated otherwise. Before confirming checkout, review the total, taxes, billing interval, trial eligibility and renewal terms shown there.

Free trial: eligible new Starter subscriptions may receive a 7-day trial. A payment method is required. Trial eligibility can depend on prior use, including a previously used payment card. Checkout must show whether a trial applies, its end date, and the amount and timing of the first charge before you confirm. If no trial applies, payment is due at checkout. Cancel before the displayed trial end to avoid the first subscription charge; trial access can end when you cancel. Higher plans do not include this Starter trial.

Billing cycle and renewal: paid plans are billed monthly or annually in advance via Stripe, and renew automatically at the end of each billing period until cancelled. Annual plans are billed as a single upfront payment.

Plan changes: upgrades take effect immediately, with a prorated charge for the remainder of the current billing period. Downgrades take effect at the end of the current billing period.

One-off nonrenewing terms: if your order is for a nonrenewing term, it ends normally without an automatic renewal charge. If you voluntarily buy another term, we show the current price and terms for your acceptance before purchase. We do not silently convert a one-off purchase into automatic renewal. Your existing paid commitments remain protected.

Failed payments: if a renewal charge fails, we may retry it and notify you. If payment is not received within a grace period (currently 7 days), we may restrict access to the Service until payment succeeds.

Cancellation and refunds: cancel renewal in your billing settings before the next charge. Paid access continues to the end of the paid term; trial cancellation can end trial access immediately. We do not offer a discretionary money-back guarantee for an otherwise conforming service, but this does not exclude any statutory cooling-off, withdrawal, refund, price-reduction or other remedy, including for non-supply, defects or an unlawful material change. To exercise those rights or if you cannot use cancellation controls, contact security@searchchamp.com. A request to stop renewal is distinct from a statutory withdrawal request; we will assess each under the applicable law.

Changes we initiate: price increases and decreases take effect at a subscription renewal, not during an already-paid term. Material reductions to packages, features, credits, limits or entitlements follow the same rule. We notify all current subscribers of upcoming changes, including price decreases and subscribers whose terms do not renew. For an adverse change to an automatic renewal we will give at least 30 days’ advance notice by email or another durable medium, identifying the old and new price or entitlement, the affected subscription, the effective renewal date, and how to cancel without a cancellation fee. Longer notice, additional renewal reminders or affirmative agreement will be obtained where applicable law requires them. A website update or silence is not a substitute for required notice or consent. If the next automatic renewal is less than 30 days after notice, or otherwise too soon under the applicable requirements, that renewal keeps the old price and terms for its entire period. The change waits for a later eligible renewal; we do not recharge, surcharge or shorten the renewed term. For an annual subscription, this can mean another full annual term at the old terms. We will not silently convert annual subscriptions to monthly billing. A lower renewal price does not retrospectively reprice a completed or current paid term; mandatory remedies remain unaffected.

Taxes: prices exclude applicable VAT, GST, or other taxes. You are responsible for all applicable taxes in your jurisdiction.

10. Usage allowances and AI credits

Use of the platform’s features is metered. Each subscription plan includes monthly usage allowances for specific features, and credit-based allowances for content features, with the exact allocations for your plan shown at /pricing and inside the app. Where an action has a credit cost, that cost is displayed before you run it.

• Allowances reset at the start of each calendar month;
• Unless stated otherwise in the app or at purchase, unused allowances expire at reset. Some credit types carry over to later months, up to a cap and for a limited period, as shown in the app;
• If a run fails after credits were deducted, those credits are returned;
• Additional usage can be purchased in-app as one-time top-ups or recurring add-ons, at the rates and validity periods shown at the time of purchase;
• For certain actions we may offer pay-as-you-go pricing, where a single action is charged at a per-action rate you confirm in the app before it runs and the charge is added to your next invoice;
• Credits and allowances are not currency and cannot be transferred. Expiry, carryover and subscription-dependency rules disclosed when acquired apply, subject to mandatory refund and other rights. We will not retrospectively shorten acquired top-up validity or reduce protected prepaid commitments by changing the current catalogue.

Monthly allowance refills are not subscription renewals for an annual plan. Provider-initiated changes to credit costs, allowances, limits or features that materially reduce the agreed service follow section 9, including paid-term protection. Necessary proportionate security or legal measures may be taken promptly; they are not a way to impose an undisclosed commercial reduction. If we cannot continue a material prepaid commitment, we will provide the remedies required by applicable law, which can include termination and a refund for the affected unused period.

11. API and MCP access

Where your plan includes programmatic access to the Service through our API or MCP toolset:

• API keys and tokens are confidential credentials. You are responsible for keeping them secure and for all requests made with them;
• Programmatic access is subject to your plan’s limits and to rate limits, which we may adjust to protect the Service;
• We may throttle, suspend, or revoke keys that are abused, compromised, or used in breach of these Terms.

12. Suspension and termination

By you: cancel renewal in billing settings or use the contact path in section 9 if unavailable. Account deletion is separate: you may request it from your account page, with a 30-day restoration period. Subscription cancellation and account closure are different events. See the Privacy Policy for retention, deletion requests and exceptions; do not assume cancellation immediately erases all records.

By us: we may suspend or terminate your account immediately if you breach these Terms, fail to pay fees when due, engage in fraudulent activity, or if we are required to do so by law. We will attempt to provide reasonable notice before suspension except where immediate action is required to protect the Service or other users.

Effect of suspension or subscription end: when your subscription ends, is not renewed, or is suspended, we may restrict your access to the Service. While access is restricted, you may be unable to reach prior data, dashboards, reports, or other Service features, and API and MCP requests may be refused. Data export: the in-app export requires access to an available workspace. If self-service export is unavailable, including after your subscription ends, contact security@searchchamp.com to request access to or a copy of data we still hold. Requests remain subject to applicable access and portability rights, identity checks, other people’s rights and the retention schedule; subscription cancellation does not waive those rights.

Survival: provisions of these Terms that by their nature should survive termination (including payment obligations, disclaimers, limitation of liability, indemnification, and governing law) will survive.

13. Disclaimers

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. SEARCHCHAMP DOES NOT WARRANT THAT:

• The Service will be uninterrupted, error-free, or free from harmful components;
• Results obtained from AI agents will be accurate, complete, or suitable for your purposes;
• Use of the Service will improve your search engine rankings, AI visibility, traffic, or revenue;
• Third-party services and data providers integrated with the platform (including search, analytics, and advertising platforms such as Google, connected platforms such as WordPress and Shopify, payment processing by Stripe, our AI model providers, and our SEO data providers) will be continuously available.

Search engines and AI answer platforms change their systems without notice. No SEO outcome can be guaranteed, and you remain responsible for decisions you take based on the Service’s data and recommendations.

14. Limitation of liability

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, SEARCHCHAMP’S AGGREGATE LIABILITY FOR ANY CLAIMS ARISING FROM OR RELATED TO THESE TERMS OR THE SERVICE SHALL NOT EXCEED THE FEES PAID BY YOU IN THE 12 MONTHS PRECEDING THE CLAIM.

IN NO EVENT SHALL SEARCHCHAMP BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOSS OF PROFITS, DATA, OR GOODWILL, ARISING FROM YOUR USE OF OR INABILITY TO USE THE SERVICE, EVEN IF SEARCHCHAMP HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

Nothing in these Terms excludes or limits any liability that cannot be excluded or limited under applicable law.

15. Indemnification

For business customers only, and to the extent permitted by law, you are responsible for third-party claims caused by your unlawful content or material breach of these Terms. We will notify you promptly of a claim and allow a reasonable opportunity to respond; no settlement may impose an obligation on you without your agreement. This provision does not apply to consumers, our own fault, or liability that cannot lawfully be shifted.

16. Governing law and disputes

These Terms are governed by the laws applicable in Dubai, United Arab Emirates. For business customers, the courts of Dubai have jurisdiction. If you are a consumer, this choice does not remove mandatory protections or access to courts or complaint bodies available under the laws applicable to you, including those of your habitual residence where those laws so provide.

Please contact us first so we can try to resolve a dispute. This does not delay a statutory deadline or prevent urgent relief, a regulatory complaint or exercise of a mandatory right.

17. Changes to these terms

We may revise these Terms for legal, security or service changes. Material adverse contractual changes follow the advance-notice, paid-term and renewal protections in section 9. Notices will identify the revised version, effective date and available cancellation or other remedies. Where affirmative agreement is required, continued use alone does not establish it. Existing agreements remain applicable until a valid transition takes effect; this review draft sets no transition date.

18. General provisions

• Entire agreement: these Terms, together with the Privacy Policy, the Cookie Policy, and, where applicable, the Data Processing Addendum, constitute the entire agreement between you and SearchChamp regarding the Service. On data-protection matters, the Data Processing Addendum takes precedence.
• Severability: if any provision of these Terms is held unenforceable, the remaining provisions remain in full force and effect.
• No waiver: a failure to enforce any provision of these Terms is not a waiver of the right to enforce it later.
• Assignment: you may not assign or transfer these Terms without our prior written consent. Any assignment by us must preserve your existing rights and paid commitments, comply with applicable law, and include required notice or agreement. A change of name on a website or invoice does not itself transfer an existing contract.
• Force majeure: neither party is liable for delay or failure to perform (other than payment obligations) caused by events beyond its reasonable control.
• No third-party beneficiaries: these Terms create no rights for any third party.
• Notices: we may notify you by email to the address associated with your account. Legal notices to us should be sent to security@searchchamp.com.

19. Contact

For questions about these Terms: