1. Acceptance of terms
In plain terms: use SearchChamp for legitimate SEO work, pay for your plan, and the content you create is yours. New subscriptions to the Starter plan begin with a 7-day free trial (credit card required; on day 8 your card is charged for the plan you selected). Cancel before the trial ends and you will not be charged. There is no free subscription tier and no money-back guarantee. The full detail follows.
These Terms of Service (“Terms”) constitute a binding agreement between you (an individual or the organisation you represent) and Atlio Limited (“Atlio Limited”, “we”, “us”, “our”), a company registered in New Zealand. SearchChamp is a product of Atlio Limited. Atlio Limited conducts regional operations in the United Arab Emirates through its branch, Atlio Information Technology LLC (Dubai, United Arab Emirates). By creating an account, accessing, or using the SearchChamp platform (the “Service”), you agree to be bound by these Terms, our Privacy Policy, and our Cookie Policy. Where we process personal data on your behalf, our Data Processing Addendum also forms part of the agreement.
If you are accepting these Terms on behalf of an organisation, you represent and warrant that you have authority to bind that organisation and that the organisation agrees to be bound by these Terms.
2. Eligibility
You must be at least 18 years of age to use the Service. The Service is intended for business and professional use. By using the Service, you represent that:
- You are at least 18 years old;
- You have the legal capacity to enter into binding contracts in your jurisdiction;
- Your use of the Service does not violate any applicable laws or regulations;
- You are not located in a country subject to a New Zealand, UAE, or international trade embargo.
3. Account registration
To access the Service you must create an account using a valid email address. You agree to:
- Provide accurate, complete, and current registration information;
- Maintain the security of your password and not share your credentials with any third party;
- Notify us immediately at support@searchchamp.com if you suspect unauthorised access to your account;
- Accept responsibility for all activity that occurs under your account, including activity by team members you invite within your plan’s seat limits.
We reserve the right to refuse registration or cancel accounts at our discretion.
4. Licence to use the service
Subject to your compliance with these Terms and timely payment of applicable fees, Atlio Limited grants you a limited, non-exclusive, non-transferable, revocable licence to access and use the Service for your internal business purposes. This includes using the Service to provide SEO and content services to your own clients, within the site and seat limits of your plan.
This licence does not include the right to:
- Sublicense, sell, resell, transfer, assign, or otherwise commercially exploit the Service itself, except with our prior written agreement;
- Modify, adapt, translate, or create derivative works of the Service;
- Reverse-engineer, decompile, disassemble, or otherwise attempt to derive the source code of the Service;
- Access the Service in order to build a competing product or service, or copy its features or user interface;
- Remove or alter any proprietary notices or labels on the Service.
6. Prohibited use
You agree not to use the Service to:
- Violate any applicable laws or regulations, including data-protection laws;
- Upload, transmit, or distribute malware, viruses, or other harmful code;
- Circumvent rate limits, usage allowances, credit restrictions, or any technical measures we implement;
- Scrape, crawl, or otherwise extract data from the Service in an automated manner beyond the functionality we provide, or resell data obtained from the Service as a standalone product;
- Send unsolicited bulk email or messages that violate applicable anti-spam or electronic-marketing laws. Outreach messages sent through the Service are sent at your direction: you are the sender, and you are responsible for their content and lawful basis;
- Generate or distribute harmful, misleading, or defamatory content;
- Impersonate any person or entity or misrepresent your affiliation with any person or entity;
- Interfere with or disrupt the integrity or performance of the Service or third-party data therein;
- Attempt to gain unauthorised access to any portion of the Service or its related systems.
7. User content and AI outputs
Your content: you retain all intellectual property rights in the content, keywords, URLs, and data you submit to the Service (“User Content”). By submitting User Content, you grant Atlio Limited a limited licence to process it solely to provide the Service. As described in our Privacy Policy, we do not use your content to train AI models.
AI-generated outputs: content generated by SearchChamp’s AI agents (articles, keyword reports, audit findings, llms.txt files, and similar outputs) belongs to you. Atlio Limited claims no ownership over AI outputs created through your use of the Service.
Nature of AI outputs: AI outputs are produced by machine-learning models. They may be inaccurate, incomplete, or outdated, and similar or identical outputs may be generated for other users in response to similar inputs. Atlio Limited does not review AI outputs for accuracy, completeness, or legal compliance before delivery.
Your responsibility: you are solely responsible for reviewing AI-generated content before relying on or publishing it, and for ensuring that your use of it complies with applicable laws, does not infringe third-party intellectual property rights, and meets the quality standards appropriate for publication.
8. Connected services and integrations
The Service lets you connect third-party accounts and platforms, such as Google Search Console, Google Analytics 4, Google Ads, Google Tag Manager, WordPress, Shopify, an email account for outreach, Slack, and Cloudflare. When you connect a service:
- You represent that you are authorised to grant us the access you configure, and, where you connect a website, that you are authorised to access, read, and modify that website;
- Your use of the connected service remains governed by that provider’s own terms, and you are responsible for complying with them;
- You can disconnect the integration or revoke its credentials at any time, in the app or at the provider;
- We are not responsible for the acts, omissions, availability, or data of third-party services, and we may modify or suspend an integration if the provider changes or withdraws the underlying access.
Where you approve actions that change your connected site or account, including actions you schedule or configure to run automatically, those changes are made on your instructions, and you are responsible for reviewing their results. Atlio Limited is not liable for changes made to your site by AI agents that you have explicitly approved or configured.
9. Payment and billing
Plans and pricing: current plan pricing is published at /pricing. All prices are in US dollars unless stated otherwise.
Free trial: new subscriptions to the Starter plan begin with a 7-day free trial. A valid credit or debit card is required at signup. At the end of the trial period, your card is automatically charged for the plan you selected, and your paid subscription begins. If you cancel before the trial ends, you will not be charged. Subscribing directly to a plan other than Starter is charged when you subscribe, with no trial period. Paid features require an active subscription after the trial concludes.
Billing cycle and renewal: paid plans are billed monthly or annually in advance via Stripe, and renew automatically at the end of each billing period until cancelled. Annual plans are billed as a single upfront payment.
Plan changes: upgrades take effect immediately, with a prorated charge for the remainder of the current billing period. Downgrades take effect at the end of the current billing period.
Failed payments: if a renewal charge fails, we may retry it and notify you. If payment is not received within a grace period (currently 7 days), we may restrict access to the Service until payment succeeds.
No refunds: we do not provide refunds. All payments are final. You may cancel your subscription at any time from your billing settings. Cancellation takes effect at the end of the current billing period and you retain access until that date.
Price changes: we may change plan pricing with at least 30 days’ advance notice. A price change applies from your next billing cycle after the notice period.
Taxes: prices exclude applicable VAT, GST, or other taxes. You are responsible for all applicable taxes in your jurisdiction.
10. Usage allowances and AI credits
Use of the platform’s features is metered. Each subscription plan includes monthly usage allowances for specific features, and credit-based allowances for content features, with the exact allocations for your plan shown at /pricing and inside the app. Where an action has a credit cost, that cost is displayed before you run it.
- Allowances reset at the start of each calendar month;
- Unless stated otherwise in the app or at purchase, unused allowances expire at reset. Some credit types carry over to later months, up to a cap and for a limited period, as shown in the app;
- If a run fails after credits were deducted, those credits are returned;
- Additional usage can be purchased in-app as one-time top-ups or recurring add-ons, at the rates and validity periods shown at the time of purchase;
- For certain actions we may offer pay-as-you-go pricing, where a single action is charged at a per-action rate you confirm in the app before it runs and the charge is added to your next invoice;
- Credits and allowances have no cash value, are not transferable, are not refundable if unused, and end when your subscription ends.
To protect the Service and keep usage fair, we may apply reasonable technical measures such as rate limits and daily usage caps. We reserve the right to adjust the credit costs of specific operations with 14 days’ advance notice.
11. API and MCP access
Where your plan includes programmatic access to the Service through our API or MCP toolset:
- API keys and tokens are confidential credentials. You are responsible for keeping them secure and for all requests made with them;
- Programmatic access is subject to your plan’s limits and to rate limits, which we may adjust to protect the Service;
- We may throttle, suspend, or revoke keys that are abused, compromised, or used in breach of these Terms.
12. Suspension and termination
By you: you may cancel your subscription at any time from your billing settings; cancellation takes effect at the end of the current billing period. You may also delete your account yourself from your account page; a deleted account can be restored by signing back in within 30 days, after which its data is deleted. After cancellation, your account enters a 90-day auto-close period, and data is then deleted within 30 days of closure, subject to the retention obligations set out in our Privacy Policy. Billing records are retained for 7 years as required by applicable law.
By us: we may suspend or terminate your account immediately if you breach these Terms, fail to pay fees when due, engage in fraudulent activity, or if we are required to do so by law. We will attempt to provide reasonable notice before suspension except where immediate action is required to protect the Service or other users.
Effect of suspension or subscription end: when your subscription ends, is not renewed, or is suspended, we may restrict your access to the Service. While access is restricted, you may be unable to reach prior data, dashboards, reports, or other Service features, and API and MCP requests may be refused. Data export: you may export your data at any time, including after your subscription ends, using the in-app export or by contacting support@searchchamp.com, in accordance with your data portability rights under applicable law.
Survival: provisions of these Terms that by their nature should survive termination (including payment obligations, disclaimers, limitation of liability, indemnification, and governing law) will survive.
13. Disclaimers
THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. ATLIO LIMITED DOES NOT WARRANT THAT:
- The Service will be uninterrupted, error-free, or free from harmful components;
- Results obtained from AI agents will be accurate, complete, or suitable for your purposes;
- Use of the Service will improve your search engine rankings, AI visibility, traffic, or revenue;
- Third-party services and data providers integrated with the platform (including search, analytics, and advertising platforms such as Google, connected platforms such as WordPress and Shopify, payment processing by Stripe, our AI model providers, and our SEO data providers) will be continuously available.
Search engines and AI answer platforms change their systems without notice. No SEO outcome can be guaranteed, and you remain responsible for decisions you take based on the Service’s data and recommendations.
14. Limitation of liability
TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, ATLIO LIMITED’S AGGREGATE LIABILITY FOR ANY CLAIMS ARISING FROM OR RELATED TO THESE TERMS OR THE SERVICE SHALL NOT EXCEED THE FEES PAID BY YOU IN THE 12 MONTHS PRECEDING THE CLAIM.
IN NO EVENT SHALL ATLIO LIMITED BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOSS OF PROFITS, DATA, OR GOODWILL, ARISING FROM YOUR USE OF OR INABILITY TO USE THE SERVICE, EVEN IF ATLIO LIMITED HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
Nothing in these Terms excludes or limits any liability that cannot be excluded or limited under applicable law.
15. Indemnification
You agree to indemnify, defend, and hold harmless Atlio Limited, its branch Atlio Information Technology LLC, and their officers, directors, employees, and agents from any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising from: (a) your breach of these Terms; (b) your User Content; (c) your use of the Service in violation of applicable law; or (d) your violation of any third-party rights.
16. Governing law and disputes
These Terms are governed by the laws of the United Arab Emirates, specifically the laws applicable in the Emirate of Dubai, without regard to conflict-of-law principles. The parties submit to the exclusive jurisdiction of the courts of Dubai for resolution of disputes arising from these Terms.
Before initiating legal proceedings, each party agrees to attempt in good faith to resolve any dispute by direct negotiation for at least 30 days.
17. Changes to these terms
We may revise these Terms from time to time. We will notify you of material changes via email to the address associated with your account and by updating the “Effective” date above. Continued use of the Service after the effective date of revised Terms constitutes your acceptance. If you do not agree to a revision, you may cancel your subscription before the revised Terms take effect.
18. General provisions
- Entire agreement: these Terms, together with the Privacy Policy, the Cookie Policy, and, where applicable, the Data Processing Addendum, constitute the entire agreement between you and Atlio Limited regarding the Service. On data-protection matters, the Data Processing Addendum takes precedence.
- Severability: if any provision of these Terms is held unenforceable, the remaining provisions remain in full force and effect.
- No waiver: a failure to enforce any provision of these Terms is not a waiver of the right to enforce it later.
- Assignment: you may not assign or transfer these Terms without our prior written consent. We may assign these Terms to an affiliate or in connection with a merger, acquisition, or sale of assets.
- Force majeure: neither party is liable for delay or failure to perform (other than payment obligations) caused by events beyond its reasonable control.
- No third-party beneficiaries: these Terms create no rights for any third party.
- Notices: we may notify you by email to the address associated with your account. Legal notices to us should be sent to legal@searchchamp.com.