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Site Audit

Audit your site — and actually fix it

SearchChamp's Site Auditor runs four analysis lenses in parallel, scores your site 0–100, ranks issues by impact, and writes the fix — applying supported fixes to WordPress or Shopify in one click (others ship as paste-ready code). Every page also gets an AI-readiness score, graded against each AI engine's known access and extraction rules.

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Audits
Audited 2h ago · healthyBusiness
Recent runsIssues
All13Critical0Warn12Info141
Health score over timeHealth
Recent audit runs13 runs
RunStatusScoreIssuesFixed
2h ago · manual840c9676 · siteCompleted990 · 2 · 9201
1 week ago · manuale5925fe0 · siteCompleted970 · 5 · 17156
2 weeks ago · manual186d5928 · siteCompleted940 · 8 · 2898
3 weeks ago · manuala7864c78 · siteCompleted910 · 12 · 4542
The crawl

Four lenses. One pass. 80+ checks.

SearchChamp crawls the HTML your server returns — the same bytes a non-JS crawler sees — while four analysis lenses run in parallel: technical SEO (broken links, redirect chains, canonicals, hreflang, robots, sitemaps), AI-crawl readiness, content decay, and on-page meta. Pages whose content only appears after JavaScript runs are detected and flagged rather than silently scored. Core Web Vitals are measured on your key pages via PageSpeed Insights. Every issue lands ranked by estimated traffic impact.

  • 80+ technical & AI-readiness checks, growing
  • Client-side-rendered pages detected and flagged, never scored as empty
  • Core Web Vitals measured on your key pages via PageSpeed Insights
AI-readiness

Google renders your JavaScript. GPTBot doesn't.

Every page gets an AI-readiness score per engine — Googlebot, GPTBot, ClaudeBot, PerplexityBot, GeminiBot — graded 0–100 against each crawler's known access and extraction rules: Access 40 · Structure 25 · Extractability 25 · Credibility 10. It even penalizes the keyword-stuffing (over 4% term frequency) that old on-page checkers reward.

  • A separate score for every crawler on every run, with deltas vs. the previous run
  • Score anatomy: Access 40 + Structure 25 + Extractability 25 + Credibility 10
  • Tooltips explain the biggest penalty in plain English
Crawler parity

Your visitors see one site. Is GPTBot seeing another?

For every page, SearchChamp fetches the raw HTML a non-rendering AI crawler gets and puts it beside the fully rendered DOM a browser sees. A different HTTP status per user-agent flags a possible bot block; a heading, schema block, or price that only exists after JavaScript runs gets flagged — that content is invisible to the crawlers deciding whether to cite you.

  • Raw HTML vs. rendered DOM, side by side, every page
  • Flags a different HTTP status served to a crawler than to a browser
  • Flags JS-only headings, schema, and prices invisible to non-rendering crawlers
Impact, not severity

Ranked by what it's costing you.

Every issue is scored with your real Search Console data behind it. A page that fell from 4 clicks to 1 outranks a missing alt tag. A page sitting at position 26 with 865 impressions gets flagged as one focused push from the page-1 click zone — with an estimated lift score on the fix. You work the list top-down and stop when the numbers stop mattering.

  • Estimated lift score on every issue — FIX NOW +20 lift · SHOULD FIX +18 lift
  • Decay detection from real Search Console trends — trailing 28 days vs. the prior 28
  • Page-2/3 near-misses surfaced as the cheapest wins on the site
Fix → preview → apply → undo

Flagging problems is the easy half.

For alt text, canonicals, titles, meta, and schema, AI writes the fix and stages it with a before-and-after preview — nothing touches your site until you approve. Apply to WordPress in one click (it writes natively to Yoast, Rank Math, All in One SEO, and SEOPress); Shopify where the theme supports it. Bulk-fix up to 100 issues at once. Every change keeps a stored undo plan — reversible with one click. Issues that need an engineer ship as tickets with full reproducer context instead.

  • Before-and-after preview on every fix; one-click undo on every change
  • Native writes to all four major WordPress SEO plugins
  • Bulk-fix up to 100 issues in one action; engineering issues become ready-made tickets
  • Paste-ready code for every fix that can’t be applied in one click
Beyond page-by-page

Checks that need the whole site in memory.

Keyword cannibalization

Title and H1 similarity scored across every page pair, then confirmed against real Search Console overlap — not just pages that sound alike. Each pair is rated critical, warning or informational, with the similarity score shown per pair.

Shared query: headless cms development — Page A position 2 · Page B position 8 · severity critical

Internal link authority

A PageRank-style pass over your own link graph, weighted by Search Console clicks when it’s connected and shown link-structure-only when it isn’t: orphan pages, dead ends, and anything buried more than 3 clicks deep.

The same pass groups your pages into topic clusters from their own content, then proposes the specific internal links that connect them — each one a named source page, target page and anchor you can apply in a click and revert just as fast.

↓ 88 in · ↗ 62 out · depth 1 — 1 orphan flagged

The re-audit loop

Weekly scheduled re-crawls re-test every fix. Health score plotted across all runs; regressions alert you the moment they appear. Export any run as CSV.

weekly re-crawl · trend across runs · regression alerts on
How it works
01
CRAWL

Raw-HTML crawl, sitemap + robots aware, a few minutes for most sites

02
SCORE

4 lenses per page, a score for every crawler, impact-ranked issues

03
FIX

Preview the diff, apply in one click, undo in one more

04
RE-AUDIT

Weekly re-crawls, trend chart across every run, regression alerts

Common queries

Site Audit, answered.

Hover or click a question for the answer
01

Four analysis lenses in parallel — technical SEO (broken links, redirect chains, robots.txt, sitemaps, canonicals, hreflang, client-side-rendering detection), AI-crawl readiness, content decay, and on-page meta — across 80+ checks, each ranked by estimated traffic impact. Every run also maps your internal link graph and scans for keyword cannibalization across the whole site, not page by page.

GENERAL
02

Not a real one. ChatGPT can explain SEO concepts and review a page you paste in, but it can't crawl your site, see your rankings, check what a specific crawler is allowed to fetch, or verify a fix actually shipped. SearchChamp uses AI for the parts AI is good at — writing the fix, explaining the cause — on top of a real crawl and real ranking data.

GENERAL
03

Both, depending on the issue. For missing alt text, broken canonicals, weak titles and meta, and incomplete schema, AI writes the fix, stages it with a before-and-after preview, and applies it to WordPress in one click — Shopify apply is theme-dependent, and some schema (like byline/author) is advisory-only. Every applied change keeps a stored undo plan. Issues that need engineering ship as tickets with full reproducer context instead.

CAPABILITIES
04

Every page is graded against each AI crawler's known access and extraction rules — Access 40 + Structure 25 + Extractability 25 + Credibility 10, scored 0–100 for Googlebot, GPTBot, ClaudeBot, PerplexityBot, and GeminiBot separately. It is the same GEO-readiness lens that runs alongside technical SEO, content decay, and meta checks on every crawl, so you see how ready a page is for AI answer engines, not just for Google.

CAPABILITIES
05

Yes — this is the crawler-parity check. Every page's raw HTML (what a non-rendering crawler like GPTBot fetches) is compared against the fully rendered DOM a browser sees. A different HTTP status per user agent, or a heading, schema block, or price that only exists in the rendered version, gets flagged as a possible bot block or cloaking.

CAPABILITIES
06

Yes — all four audit lenses (technical, AI-readiness, content decay, and meta) are part of the core platform on every paid plan, not a paid add-on. Plans differ in how many pages you can crawl and how many sites you can audit, not in which checks you get. See the pricing page for what each plan costs.

PRICING

Run your first audit before you sign up.

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