How we measure

How does the free SEO tools suite relate to a one-time credit grant?

There is no free subscription plan. The free tools at /free-tools need no signup or card. Eligible new Starter subscriptions get a 7-day card-required trial that continues as paid Starter unless cancelled; Pro and Agency are paid from the start. A one-time credit grant is a trial in disguise: generous on day one, gone before you can compare anything.

A credit grant is a trial in disguise: it is generous on day one and gone by the time you have anything to compare against. Most of what this product is for only becomes legible on the second and third look.

There is no free subscription tier. The tools at /free-tools run without an account; anything that keeps state — site records, tracked keywords, history — lives on a paid plan.

The free tools are individual utilities, not a smaller version of the platform. The full product’s surfaces — rank tracking, AI visibility, audits — run on paid plans whose limits scale up the ladder.

Eligible new Starter subscriptions start with a 7-day free trial, credit card required, which continues as paid Starter unless cancelled before the trial ends. Pro and Agency have no free trial and are paid from the start.

What this answer is based on

Free tools and trial policy