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AI Visibility Checker: see whether ChatGPT and Gemini cite your brand

Enter your brand (and optionally your domain) plus a category, and we'll run live probes of the AI engines themselves — ChatGPT and Gemini — with 5 real category questions to see whether they mention or cite you. Free, no signup required.

What you receive

Turn a free check into a useful decision

This free AI visibility checker returns a one-off snapshot for the buyer-style category prompts it tests. You can review the prompt, supported engine, whether your brand was cited, citation position when available, and an engine-level citation rate. It is evidence from a defined sample—not a universal AI ranking.

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See AI Visibility Tracker

From AI Visibility Tracker. The free check’s exact coverage is explained below.

How to use it

From input to interpretation

A short path from one focused input to a next step grounded in the result.

Enter
Enter your brand, optional domain, and the category buyers use to describe what you offer.
Run
SearchChamp creates five category questions and checks the currently supported engines: ChatGPT and Gemini.
Review
Review the preview, then request the full fresh report by email when needed.
Act
Use engine and prompt differences to choose a content, technical, or monitoring next step.

The core concept

What the AI Visibility Checker tells you

AI visibility describes whether a brand appears when an answer engine responds to a relevant question. A mention is the brand appearing in answer text. A citation is a source reference associated with the response. A brand can be mentioned without a citation, and a cited page does not automatically mean the answer recommends the brand.

Read the output

Every field, explained

Prompt: The exact buyer-style question used. Results are specific to this wording and context.
Engine: The answer engine queried. The free checker currently supports ChatGPT and Gemini; it does not claim Google AI Overviews or Google AI Mode coverage.
Cited?: Whether the response associated a citation with your brand for that prompt. This is different from a text-only mention.
Citation position: The reported order when the underlying response supplies one. A blank value is not interpreted as a hidden position.
Citation rate: The share of this small prompt sample that cited your brand for an engine—not traffic, rank, or market share.
Other cited domain: A domain genuinely returned by product data. Pages or topics are never inferred when the source does not provide them.

Where this check is useful

Who should use the AI Visibility Checker?

Best fitBrand and marketing teams

Establish whether the brand appears at all when a buyer asks broad category questions, then preserve the exact prompt and engine behind the observation.

Best fitSEO and content teams

Identify answers that cite another source and decide whether the gap is relevance, evidence, crawl access, entity clarity, or simply an inconclusive sample.

Best fitAgencies and consultants

Use a dated, one-off snapshot during discovery without presenting a small prompt sample as a market-wide share-of-voice study.

Interpretation guide

Read the signal in context

Strong signal
Citations across several tested prompts are a useful positive signal; protect the clear category pages and credible evidence that may support them.
Weak signal
Few or no citations mean the sampled answers did not use your brand as a source. Check relevance, entity clarity, page quality, and competitor coverage.
Ambiguous signal
Mixed engines, unavailable responses, or missing positions reduce confidence. Re-run later or monitor a stable custom prompt set before making a major decision.

Action playbook

What to do after the result

WhenYou are cited consistently

Identify the clearest source pages, keep their facts current, and broaden your prompt set before assuming the pattern holds everywhere.

WhenYou are mentioned but not cited

Strengthen the attributable source behind the claim with specific evidence, clear ownership, and an accessible page.

WhenYou are absent

Compare the question with your category copy, supporting research, technical accessibility, and the sources competitors earn.

Put it in context

One-off checking versus ongoing AI monitoring

A free check answers “what appeared for this small sample now?” Ongoing tracking answers a different question: how visibility changes across stable custom prompts, history, competitors, citations, sentiment, and share of voice. Google AI Overviews and Google AI Mode should only be treated as covered where a product surface explicitly confirms that source.

Practical guide

Use the result with confidence

What is the difference between an AI mention and a citation?

A mention occurs when an answer names a brand in its text. A citation is a source reference attached to or returned with that answer. The two signals can overlap, but neither implies the other: an answer can mention a familiar brand while citing a publisher, and it can cite a company page as evidence without recommending the company. The free AI visibility checker keeps that distinction visible because the actions are different. A weak or inaccurate mention is primarily a positioning problem; an absent citation is a source and evidence question.

Citation position, when the provider returns it, describes where the source appeared in that response. It is not a Google rank and it is not a universal order across ChatGPT or Gemini. Read the answer context before treating an early reference as positive: prominence, accuracy, sentiment, and relevance are separate questions that require the full response or ongoing monitoring.

Which AI search platforms does the free check cover?

The current free check supports ChatGPT and Gemini. SearchChamp’s paid AI Visibility Tracker also describes workflows for Google AI Overviews and Google AI Mode, but that broader product coverage must not be confused with this free route. The report identifies the engine for every tested prompt so a result from one system is never presented as evidence about another.

AI answers are variable. Model updates, retrieval availability, geography, account context, wording, and timing can change what appears. A one-off check is therefore a dated observation of a defined prompt sample. It is useful for orientation and investigation, but a stable custom prompt set and repeated measurements are needed before calling a change a trend.

How should you act on a low AI visibility result?

Start with the prompt, not the score. Confirm that the question represents a real buyer need and that your site has a clear page answering it. Then inspect any genuinely returned cited domains. Ask what claim those sources support, whether your equivalent page is crawlable, and whether its facts, ownership, dates, and entity relationships are explicit enough to stand alone. Do not copy the cited page or manufacture evidence to imitate it.

Separate technical access from editorial relevance. A blocked crawler, a JavaScript-only page, or a conflicting canonical can prevent a good page from being read. A fully accessible page can still be irrelevant, vague, or unsupported. The free result tells you where to investigate; it does not diagnose every cause automatically.

Verify the category prompt and the page that should answer it.
Check crawl access, canonical choice, structured facts, and named evidence.
Re-run only after a meaningful change, or move to a stable monitoring set.

When is ongoing AI visibility tracking the better fit?

Use the free tool when you need a focused answer now. Ongoing tracking serves a different decision: whether visibility changes across the same custom prompts and engines over time. SearchChamp’s paid workflow adds saved prompt portfolios, history, competitor monitoring, mention and citation share, sentiment, cited sources, and repeatable reporting. Those capabilities are not silently implied by the free result.

The upgrade is useful when several people need the same evidence, when a campaign needs a before-and-after baseline, or when prompt and competitor coverage is too broad for manual checks. A team that is still deciding which buyer questions matter can stay with the free checker until the monitoring question is defined.

Methodology and limits

Know what the check can—and cannot—prove

How the result is produced

The tool generates five category questions per supported engine and records the response data available at request time. Results may be briefly cached, and temporary engine unavailability is shown rather than converted into a zero.

Limits of a free snapshot

It does not test every prompt, locale, user context, or engine; estimate visits or conversions; or guarantee future inclusion. Cited domains, pages, and topics appear only when genuinely supported by returned data.

Evidence basis

This guide is constrained to the fields returned by the current free report: its generated category prompts, supported engine, citation presence, citation position when available, cited domains when returned, and an engine-level rate for the sampled prompts. It does not turn missing source data into a claimed page, topic, ranking, visit, or conversion.

Product behavior reviewed September 2026

Questions, answered

AI Visibility Checker FAQ

Hover or click a question for the answer

ChatGPT and Gemini. It does not currently claim free-check coverage for Google AI Overviews or Google AI Mode.

No. A mention names the brand in the answer; a citation identifies a source used by the response.

No. It is the percentage of this tool’s defined prompt sample that cited the brand.

Use a one-off check for orientation. Use a stable, recurring prompt set when you need to distinguish a trend from answer variability.

Continue your research

Need an ongoing workflow?

The free AI Visibility Checker is designed for a focused, one-off answer. Use AI Visibility Tracker when you need saved work, broader coverage, recurring analysis, and a workflow your team can revisit.

Explore AI Visibility Tracker