Opportunities
A ranked list of things to create or improve, scored by impact and effort.
Opportunities scans several sources continuously and turns them into a ranked list of things worth doing.

Discovery and Queue
Two tabs:
- Discovery — everything found, waiting to be triaged.
- Queue — what you've committed to. Queued items land in This Week's Plan with their evidence attached; Open the plan takes you there.
Impact tiers
Opportunities are grouped by effort-to-impact, each with a one-line rule:
| Tier | When it applies |
|---|---|
| Hot Now | Spiking this week — act before the surge cools |
| Quick Wins | Page 1–2 already; small pushes, fast results |
| Growth | Validated topics to own next |
| Strategic | Long-horizon authority plays |
A tier reading Nothing here yet — re-scan or enable more sources isn't broken; it means no opportunity currently qualifies.
Filters
All / Quick Wins / Growth / Strategic, plus All impact, All sources, Show dismissed, Show off-topic, a search box, and a per-competitor row with counts.
The legend above the tiers explains the scoring: Impact, Effort, and a Fit score (0–100). The × on a card's top-right skips it.
Sources
Ideas come from Google Search Console, competitors, content decay, news, programmatic scans, and your own site keywords. A fresh site auto-enables the free sources; the paid and rate-limited ones are opt-in.
Re-scan opportunities runs a fresh pass across every enabled source.
Trend Signals
A separate panel below the tiers, deliberately kept apart from your content-performance opportunities — these are external trends worth knowing about, not things you're already ranking for.
Related articles
- Find content opportunities
- Strategy Board — where queued work is planned