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Feature Reference

Opportunities

A ranked list of things to create or improve, scored by impact and effort.

Opportunities scans several sources continuously and turns them into a ranked list of things worth doing.

The Opportunities Discovery view with impact tiers and filters

Discovery and Queue

Two tabs:

  • Discovery — everything found, waiting to be triaged.
  • Queue — what you've committed to. Queued items land in This Week's Plan with their evidence attached; Open the plan takes you there.

Impact tiers

Opportunities are grouped by effort-to-impact, each with a one-line rule:

TierWhen it applies
Hot NowSpiking this week — act before the surge cools
Quick WinsPage 1–2 already; small pushes, fast results
GrowthValidated topics to own next
StrategicLong-horizon authority plays

A tier reading Nothing here yet — re-scan or enable more sources isn't broken; it means no opportunity currently qualifies.

Filters

All / Quick Wins / Growth / Strategic, plus All impact, All sources, Show dismissed, Show off-topic, a search box, and a per-competitor row with counts.

The legend above the tiers explains the scoring: Impact, Effort, and a Fit score (0–100). The × on a card's top-right skips it.

Sources

Ideas come from Google Search Console, competitors, content decay, news, programmatic scans, and your own site keywords. A fresh site auto-enables the free sources; the paid and rate-limited ones are opt-in.

Re-scan opportunities runs a fresh pass across every enabled source.

Trend Signals

A separate panel below the tiers, deliberately kept apart from your content-performance opportunities — these are external trends worth knowing about, not things you're already ranking for.

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