Keywords

Keywords is your site's working keyword set. Everything else in SearchChamp — clusters, content briefs, rank tracking, AI visibility — starts from a keyword that lives here.

The Keywords table with volume, difficulty, intent, opportunity, and cluster columns

The summary strip

Across the top: Keywords (total in the set), Total Volume, Avg KD, Top Intent, Clusters, Shortlisted, and Questions.

The table

Each row is one keyword. The columns:

Column	What it tells you
Volume	Monthly searches in the selected market, with the global figure beneath.
KD	Keyword difficulty, 0–100. Lower is easier.
Google rank	Your current position, if the keyword is tracked.
Intent	Informational, Commercial, Navigational, or Transactional.
Funnel	Top, Mid, or Bottom of funnel.
Source	Where the keyword came from — GSC, AI generate, CSV import, and so on.
Market	The country and language the metrics are for.
Opportunity	A 0–100 blend of volume, difficulty, and intent. Higher is a better bet.
Winnable	A 0–100 score of how weak the current SERP is. Higher means an easier win.
Cluster	The topic cluster the keyword belongs to.

A badge on each row marks its state: Idea, Ranking, or Won.

Filters and views

⭐ Recommended — one click to show your easiest wins first (Easy-win verdict, sorted by opportunity).
Filter chips — Source, Intent, Funnel, Volume, KD, Verdict, State, and Lens, plus Questions, ★ Starred, Show snoozed, and Low fruit toggles.
Search — free-text search across the set.
Sort by — Opportunity, Volume, KD, and more.
List / Group — flat list, or grouped by cluster. See Clusters and grouping.

Per-row actions

★ — add to your shortlist.
AI — track this keyword's visibility in AI answers.
⋮ — the row menu: snooze, add to a cluster, write content for it, and more.

Adding keywords — the six ways to grow the set
Clusters and grouping
Keyword detail
Markets and tracking
Winnable keywords
Research keywords and pick targets

The summary strip

The table

Filters and views

Per-row actions

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