Competitors
How your link profile compares, and which links rivals have that you don't.
Competitor Compare
A side-by-side of your profile against each tracked competitor — DR, Referring domains, Total backlinks, and the snapshot date each figure came from. Your own row is pinned and marked YOU.

Snapshot dates matter: rows can be a day or two apart, so treat small differences as noise.
Competitor Backlinks
The individual links a competitor has earned. Useful for spotting the specific publications and roundups in your space.
Link Gaps
Domains that link to one or more competitors but not to you — your most realistic targets, because they already link to sites like yours.

Work them from the top: a domain linking to several of your rivals is likelier to link to you than one that links to a single competitor by accident.
Send a gap straight to Outreach to start a pitch.
Find Prospects
Search the web for pages worth pitching, by topic. See Find prospects.