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Feature ReferenceBacklinks

Competitors

How your link profile compares, and which links rivals have that you don't.

Competitor Compare

A side-by-side of your profile against each tracked competitor — DR, Referring domains, Total backlinks, and the snapshot date each figure came from. Your own row is pinned and marked YOU.

Competitor Compare with DR, referring domains, and total backlinks

Snapshot dates matter: rows can be a day or two apart, so treat small differences as noise.

The individual links a competitor has earned. Useful for spotting the specific publications and roundups in your space.

Domains that link to one or more competitors but not to you — your most realistic targets, because they already link to sites like yours.

The Link Gaps view

Work them from the top: a domain linking to several of your rivals is likelier to link to you than one that links to a single competitor by accident.

Send a gap straight to Outreach to start a pitch.

Find Prospects

Search the web for pages worth pitching, by topic. See Find prospects.

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