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Feature ReferenceBacklinks

Backlinks

Your live link profile — gains, losses, anchor diversity, outreach, and risk.

Backlinks tracks who links to you, what you're losing, where rivals are ahead, and the outreach to close the gap.

The Backlinks Overview with the five-step journey and headline metrics

The five-step journey

The strip across the top is the whole workflow, in order, with your live counts on each step:

1 Monitor2 Find gaps3 Reach out4 Win5 Attribute

A step reading Not started is a link to begin it. This is the fastest way to know what to do next.

Overview metrics

Active links, Gained (30D), Lost (30D), Spam, Domain Authority, and Anchor diversity, then a Referring domains chart (3M / 6M / 12M / 24M / custom) and a 12-month timeline of gained vs. lost.

The header shows when the profile last synced and from which sources — the backlink index, GA4 referral traffic, and any links you added by hand. Sync now refreshes; Force refresh re-pulls from scratch.

The tabs

TabWhat's inside
My LinksAll Links, Referring Domains, Anchor Text, Per Page
CompetitorsCompetitor Compare, Competitor Backlinks, Link Gaps, Find Prospects
OutreachPitches, Drafts, Replies, Templates, Links won, Recovery — plus Autopilot
SignalsBrand Mentions, Linking Authors, IP Networks
RiskLinks that broke, were lost, or redirected

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