Backlinks
Your live link profile — gains, losses, anchor diversity, outreach, and risk.
Backlinks tracks who links to you, what you're losing, where rivals are ahead, and the outreach to close the gap.

The five-step journey
The strip across the top is the whole workflow, in order, with your live counts on each step:
1 Monitor → 2 Find gaps → 3 Reach out → 4 Win → 5 Attribute
A step reading Not started is a link to begin it. This is the fastest way to know what to do next.
Overview metrics
Active links, Gained (30D), Lost (30D), Spam, Domain Authority, and Anchor diversity, then a Referring domains chart (3M / 6M / 12M / 24M / custom) and a 12-month timeline of gained vs. lost.
The header shows when the profile last synced and from which sources — the backlink index, GA4 referral traffic, and any links you added by hand. Sync now refreshes; Force refresh re-pulls from scratch.
The tabs
| Tab | What's inside |
|---|---|
| My Links | All Links, Referring Domains, Anchor Text, Per Page |
| Competitors | Competitor Compare, Competitor Backlinks, Link Gaps, Find Prospects |
| Outreach | Pitches, Drafts, Replies, Templates, Links won, Recovery — plus Autopilot |
| Signals | Brand Mentions, Linking Authors, IP Networks |
| Risk | Links that broke, were lost, or redirected |