Signals

Signals covers three things that aren't links yet, or aren't obvious from the link table.

Brand Mentions

Pages that name your brand without linking to it — the easiest links you'll ever earn, because the writer already thinks you're worth mentioning.

Each row gives the page URL, domain, the snippet containing your name, and when it was first detected. Create Pitch sends it straight to Outreach. Scan Now re-checks for new mentions.

Linking Authors

The individual writers behind your links, rather than the domains. One journalist who has linked to you twice is a warmer contact than a masthead you've never spoken to.

Each row gives the author, their author URL, how many linking articles they've written, the domains they published on, and when they first linked to you. Create Pitch sends them to Outreach as a named contact rather than a generic address. Scan Now re-checks your linking pages for bylines; until it has run, the tab reports that no named authors were detected yet.

IP Networks

Groups your referring domains by the network they're hosted on. A cluster of links from one IP range is a link-scheme signature — sometimes inherited from an old agency, sometimes bought by a previous owner.

Rows are IP subnet, domain count, the domains themselves, and a risk rating. Download Disavow exports a disavow file for the networks you judge toxic.