Feature ReferenceCompetitive Analysis
Competitive Analysis
Track competitor domains and compare their SEO and AI visibility metrics.
Competitive Analysis tracks the domains you compete with and compares their SEO and AI-visibility metrics against yours. Two tabs: My Competitors and Page Deep Dive.
My Competitors

One row per tracked domain:
| Column | Meaning |
|---|---|
| Status | Whether the latest analysis is complete and up to date |
| Competition level | 0–100 — how directly this domain competes with you |
| Keyword overlap | How many keywords you both target |
| Est. monthly traffic | Estimated organic traffic to their site |
| Top keywords | The terms they're strongest on |
| AI mention rate | How often AI assistants name them |
Add competitor starts tracking a new domain. Per-row, Refresh re-runs the analysis and Delete stops tracking.
Competition level scores business similarity — same customers, products, and market — not just shared keywords. A site can overlap heavily on keywords and still score low if it sells to someone else.
Competitor detail
Click a competitor to open its detail panel.

It shows Competition level, Total keywords, Keyword overlap, and Est. monthly traffic, a plain-English explanation of why the score is what it is, and their keywords under two tabs — Top by volume and All keywords.
Related articles
- Page Deep Dive
- Analyze your competitors
- AI Visibility → Competitors — the same question, for AI answers