Feature ReferenceAI Visibility
Competitors
Every brand AI assistants cite in your space, ranked by citation share.
The Competitors tab lists the full field of brands AI assistants cite when they answer your tracked prompts — with your own brand pinned in place so you can see exactly where you sit.

The table
| Column | Meaning |
|---|---|
| Type | You, Tracked (a competitor you added), or Discovered (a brand SearchChamp found being cited) |
| Raw citation share | Share of all citations across your tracked prompts |
| Mentions | Share of answers that name the brand at all |
| 7-day | Movement over the last week |
Discovered brands are the useful surprise here — competitors you didn't know you had in AI answers. Promote one to Tracked to follow it deliberately.
Filter by All / Tracked / Discovered, sort by Citations, Mentions, or Trend, and search by brand name.
Citation share is measured across your tracked prompts. It says who wins the questions you care about — not who leads the whole market.
Related articles
- Competitive analysis — the full competitor surface, beyond AI answers