SearchChampBrand integrity fact sheet
Keep AI engines honest about your brand — maintain a fact sheet and catch inaccurate claims in AI answers.
AI assistants confidently state facts about your brand — your pricing, what you do, who you serve — and sometimes they're wrong. The first step to catching that is having a single source of truth to check against. The brand fact sheet is where you record the facts about your brand that matter, so a wrong AI answer is easy to recognize.
What you'll need
- A connected site.
- The real facts about your brand you want on record — what you do, who you serve, key claims, and anything an assistant commonly gets wrong.
Build your fact sheet
Open the fact sheet editor
In AI Visibility, open the Integrity area and the Fact sheet editor.
Record your true facts
Enter the facts you want to hold assistants to — a clear description of what you do, who you're for, your positioning, and any specific claims (for example, categories you serve or a guarantee you offer). Keep them concise and unambiguous.
Keep it current
Update the fact sheet whenever your positioning, pricing model, or claims change, so it always reflects the truth you want assistants to reproduce.
Integrity score and issues
Below the fact sheet, an Integrity score trend charts your brand-integrity score over time, where 100 means no open issues.
Integrity issues lists AI answers that contradict or misstate your fact sheet. Each one names the engine, quotes what the AI said, and shows the fact it conflicts with, so you can judge it yourself and dismiss it if it's a false positive.
Re-seed from my site re-reads your site to refresh the auto-seeded facts. Confirm or edit each one — a fact marked Confirmed is what answers get checked against.
Plan availability
The fact sheet editor is part of AI Visibility on paid plans. Recording facts doesn't consume credits; it's the reference you'll check answers against.
FAQs
Does the fact sheet automatically catch wrong AI answers? Yes. Answers for your tracked prompts are checked against your confirmed facts, and anything that contradicts them appears under Integrity issues with the quote and the engine that said it.
What should I put in it? The facts assistants most need to get right about you, and anything you've seen them get wrong — description, audience, positioning, and concrete claims.
Does it publish anywhere? No. The fact sheet is internal reference for checking AI answers; it isn't published to your site.